ABSTRACT
Borno State, Nigeria has experienced active COVID-19 with quite a number of cases and mortalities. The extensive global campaign to create awareness about the pandemic and safety measures through various stakeholders appeared to have worked, especially when it became obvious that people in Borno keyed into safety protocols and observed the lockdown. They wore face masks, routinely applied hand sanitizers and handwashing in public places. It was observed, at some points however, there was obvious nonadherence to these protocols. Therefore, this study examines adherence to COVID-19 safety protocol issues in the state. Could the noncompliance be by those not aware or knowledgeable about the pandemic? Are there issues with the sources of information? The objectives of the study are to determine: the sources of information/knowledge on COVID-19;the effectiveness of the sources of information/knowledge on COVID-19;level of compliance to COVID-19 preventive/safety measures, and to identify challenges in complying with COVID-19 safety/preventive measures. The study used knowledge, attitude and practice theory employed survey method as well as convenience and purposive sampling techniques to select 2949 respondents across three LGAs in the state. The study found that people are aware and knowledgeable about the pandemic. The mass media, especially radio are the major sources of information. The noncompliance to COVID-19 safety protocol is largely due lack of fund to purchase and use face mask and hand sanitizer. It concludes that there are diverse sources of knowledge and information with poor compliance to the safety protocols in Borno State. © 2021, Lomonosov Moscow State University, Faculty of Journalism. All rights reserved.